Forrester Research found in a study they did in 2009 that that back then online shoppers expected web pages to load in two seconds or less and after three seconds the shopper would typically abandon the website. In a similar research only four years earlier online shoppers expected a page to take at least 4 seconds to load and waited patiently for it to do so.
Why does web performance matter?
As we all become increasingly impatient while browsing the web, in 2013 the blink of an eye is too long for a web page to load. This issue is particularly relevant for e-commerce websites. In a widely quoted study the Aberdeen Group found that a 1 second delay in page response will result in 7% reduction in online customer conversion, 11% fewer page views and 16% decrease in customer satisfaction. In monetary terms this means that if your site earns somewhere around 75.000 Euros every day you could lose nearly 2 million Euros in yearly sales. All because of a 1 second delay in your page loads. The same challenge applies for all businesses that rely heavily on their online presence although the result on the bottom line may not always be as easily translated into monetary terms.
At Varnish our expertise is to help online businesses shave the seconds off their page loads. Because nobody likes to wait. And no web business can afford being slow.