Poor Website Performance Can Negatively Impact the Bottom Line

451 Research | S&P Global - Marketing Intelligence Brief


In 451 Research’s Voice of the Enterprise: Customer Experience & Commerce, Merchant Study 2022, 86% of respondents reported that rising customer expectations and tracking the changing behaviors and preferences of digitally empowered consumers will inform their customer experience (CX) strategy over the next 2-3 years. 

Download this Business Impact Brief to learn how removing friction is key to addressing high customer expectations:

  • Customers: 86% report rising customer expectations
  • Cost of Friction: $305B opportunity for improving customer experience
  • Poor Performance: 70% will switch brands for poor app / online experience
  • Technology Barriers: ~40% state security and legacy IT are top barriers to growth
451 Business Impact Brief-image (1)

Read on…

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