Streaming is the future of the broadcast media business. Any doubt about this future was put to rest in 2020 as Covid-19 kept people at home, demanding more and more entertainment via OTT platforms. Most major broadcast media companies have already made inroads into the video streaming landscape with varying degrees of success.
This e-book will take a look at a unique turning point for mass-market entertainment and content distribution. Both the momentum for OTT video streaming and the consumer appetite for both familiar and new content choices force broadcasters to face business and consumer-related challenges at the same time.