Black Friday came a week later than usual in 2019, which sent retailers into overdrive – launching into an early “Black Friday week” rather than relying on the traditional Black Friday itself as the kickoff date. Motivated in part by this unusual lateness in the calendar as well as the ongoing uncertainty around US tariff wars with China, which promise to make consumer electronics and toys -- big holiday sellers -- abnormally expensive this year, retailers wanted to get ahead of the challenges posed by offering an earlier, longer and steeper discount period.
Usually when we talk about the Massive Storage Engine (MSE), we’re talking about its main features and use cases. After all, storage is a kind of hidden, unsexy necessity that powers, in part, many of the conveniences we take for granted: ubiquitous on-demand streaming services, for example. The instant-delivery accessibility of these content libraries is not magic even if it sometimes seems like it. And our MSE discussion normally revolves around the efficiency and speed enabled by a smart storage and caching setup designed for high-performance video distribution, CDNs, and large-cache use cases.
Salesforce Commerce Cloud data predictions reveal that 2019 will see at least 13% year-on-year revenue growth and total sales of USD 136 billion between November 1 and December 31 in the US alone. A lot of this is going to happen during the infamous Black Friday – Cyber Monday long weekend, also known as the Cyber Five. It is, after all, no longer a one-day event but a multi-day sales extravaganza in which consumer sales participation is high (up to 70% of consumers plan to get involved in the fun, according to McKinsey research) and growing globally.
Despite a Chinese economic slowdown, ongoing tension between China and the US as the tariff and trade war drags on, and escalating Hong Kong unrest, there’s been no damper on another record-breaking Singles Day. You’d never guess that there was any change to consumer spending power or appetite at all.