Marketing around the Super Bowl: Use Varnish to avoid turnover

As the cost of advertising during the Super Bowl game itself has soared, companies have become more creative in how they reach consumers, launching extensive pre-game digital marketing campaigns, advertising and pre-game tv ads. All of this requires not just creative planning but technical planning as well. Everyone is hoping their digital marketing efforts and especially video content will go viral, even a few weeks before the event. And this means that even marketers need to be concerned with whether the channels through which they push videos out (either their own channels or third-party channels and video platforms) can handle a viral campaign. Maybe the CMO doesn’t usually sit around thinking about the technicalities enabling video streaming, but s/he will have to start asking: are the solutions we plan to use ready for virality, i.e. “the big time”? Are we also prepared for mobile, which is where increasing numbers of the audience are coming from?

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23/01/17 13:00
by Erika Wolfe

Tech Preview: Edgestash - Making the mobile web faster

This summer Varnish Software decided to do something very ambitious. We decided to make the web a faster place. Now that statement may leave you scratching your head. Doesn't Varnish Cache already exist and hasn't it already made the web a lot faster?

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02/11/16 11:57
by Reza Naghibi

Varnish CEO guest piece on Retail Times: Web performance - More important than ever

 

We're only about two months away from the Christmas holiday, and one month from the long Black Friday/Cyber Monday weekend, long celebrated as a shopping extravaganza.

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21/10/16 09:32
by Erika Wolfe

Preparing for peak holiday shopping: Five key reasons why speed matters

For every website, speed and performance matter. No one wants to sit and wait for pages to load. For some websites, though, speed drives whether or not people use the site, make purchases through the site and ultimately keep an online business running. E-commerce is one of these areas, and with the rush of holiday shopping just around the corner, now is a great time to think about preparing your site for peak traffic to make sure you’re up, running and optimized throughout the entire shopping period.

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28/09/16 11:00
by Erika Wolfe

All things Varnish related

The Varnish blog is where the our team writes about all things related to Varnish Cache and Varnish Software...or simply vents.

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