As the cost of advertising during the Super Bowl game itself has soared, companies have become more creative in how they reach consumers, launching extensive pre-game digital marketing campaigns, advertising and pre-game tv ads. All of this requires not just creative planning but technical planning as well. Everyone is hoping their digital marketing efforts and especially video content will go viral, even a few weeks before the event. And this means that even marketers need to be concerned with whether the channels through which they push videos out (either their own channels or third-party channels and video platforms) can handle a viral campaign. Maybe the CMO doesn’t usually sit around thinking about the technicalities enabling video streaming, but s/he will have to start asking: are the solutions we plan to use ready for virality, i.e. “the big time”? Are we also prepared for mobile, which is where increasing numbers of the audience are coming from?
This summer Varnish Software decided to do something very ambitious. We decided to make the web a faster place. Now that statement may leave you scratching your head. Doesn't Varnish Cache already exist and hasn't it already made the web a lot faster?
We're only about two months away from the Christmas holiday, and one month from the long Black Friday/Cyber Monday weekend, long celebrated as a shopping extravaganza.
For every website, speed and performance matter. No one wants to sit and wait for pages to load. For some websites, though, speed drives whether or not people use the site, make purchases through the site and ultimately keep an online business running. E-commerce is one of these areas, and with the rush of holiday shopping just around the corner, now is a great time to think about preparing your site for peak traffic to make sure you’re up, running and optimized throughout the entire shopping period.