We’ve reached that time of year when most e-commerce sites are finishing up their efforts to strengthen and secure their website performance before big holiday shopping kicks off in earnest. The frenzy is unpredictable - and no retailer, big or small, is immune. As more shoppers move online for Black Friday and Cyber Monday deals, and the shopping season extends to become a season unto itself, there are more unpredictable factors over a longer period of time, meaning that preparation, risk assessment and stress testing are essential. Many different stumbling blocks can get in the way of site performance and, ultimately, of capitalizing on major marketing campaigns you’ve invested in. The bottom line is that you may even alienate customers with your online traffic jam (they went online to avoid the crowds!), keeping them away not only during the holidays but later, too.
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