The last few days, hours and minutes tick by before Black Friday and similar days, all designed to drum up feverish consumer fervor for festive holiday bargains. Most e-commerce sites enforce a code freeze leading up to these all-important days, hoping to prevent outages and other unforeseen headaches. (Assuming that the biggest retailers follow this practice, it seems it’s not a foolproof strategy.)
Black Friday (and the newer but nevertheless popular Cyber Monday) has come and gone for another year - but not without significant hiccups for some unlucky - and possibly unprepared - retailers. Site-busting deals and multi-channel, round-the-clock promotion of these bargains drives more and more shoppers to beat the crowds and shop online. But, as many a dissatisfied shopper complained across social media channels, what is the point of offering exceptional deals that no one can take advantage of?
We're only about two months away from the Christmas holiday, and one month from the long Black Friday/Cyber Monday weekend, long celebrated as a shopping extravaganza.
Continuing the theme of getting your e-commerce site ready for Black Friday and the upcoming holiday season, we focused on optimizing your site for mobile shopping. The mobile is becoming the go-to research and decision-making device, and purchases are slowly catching up. Is your site mobile-ready?