Get Ready Now to Deliver a Better Black Friday and Cyber Monday Experience

Black Friday and Cyber Monday are six months away. However distant this may seem, wheels  across the entire e-commerce industry have begun to turn, shifting their focus from projections and forecasts to tactical decisions on how to improve operations within budget.

With this in mind, here are a few things you can do right now to get ready for this year.

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6/7/22 7:41 PM
by Adrian Herrera

Black Friday and the Cyber 5: Lessons from 2020 holiday shopping

The 2020 Cyber Five shopping period broke all previous records for Cyber Five spending, coming in at about 38 billion USD (compared to 28.5 billion USD in 2019). This probably won’t come as a surprise as Black Friday and Cyber Monday moved almost entirely online, followed by record-breaking Amazon Prime Day and Singles Day preceding the Thanksgiving holiday weekend. Despite the continued onslaught of Covid-19, good news about successful vaccine trials and greater certainty of a peaceful transfer of power to the new president-elect in the United States contributed to a boost in consumer confidence. 

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12/2/20 5:24 PM
by Alexandra Barcelona

Black Friday 2020: A bright spot in dark times?

Thanks to Covid-19, 2020 has been a year in which e-commerce leapt ahead of all expectations to achieve a decade’s worth of growth in just under nine months. As a result, the novelty of online shopping will have worn off and become a normal part of daily life. More consumers than ever are online not only looking for steep discounts and crazy deals but are also relying on e-commerce for necessities and basics. This holiday season, the Cyber-Five shopping period appears to be on track for moving almost completely online, influenced by skyrocketing Covid numbers, lockdowns and social distancing guidelines, a new level of comfort with online shopping, and a wide array of bargains to incentivize shopping online.

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11/24/20 2:45 PM
by Alexandra Barcelona

Speed drives e-commerce web performance in crises, peaks, holidays and every day

 

E-commerce has always been somewhat unpredictable, characterized by predictable peaks on “shopping holidays” such as Black Friday (and the weekend that follows) and Singles Day. Other more “everyday” events and trends make online shopping spikes inevitable but completely unpredictable, such as when a celebrity wears something that sparks off a spike in demand

 

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8/11/20 3:27 PM
by Alexandra Barcelona

Varnish Software Blog

The Varnish blog is where our team writes about all things related to Varnish Cache and Varnish Software...or simply vents.

 

 
 

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