Speed drives e-commerce web performance in crises, peaks, holidays and every day

 

E-commerce has always been somewhat unpredictable, characterized by predictable peaks on “shopping holidays” such as Black Friday (and the weekend that follows) and Singles Day. Other more “everyday” events and trends make online shopping spikes inevitable but completely unpredictable, such as when a celebrity wears something that sparks off a spike in demand

 

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8/11/20 3:27 PM
by Alexandra Barcelona

That’s a (gift) wrap - Singles Day, Black Friday, Cyber Monday roundup

Savvy consumers know that shopping for bargains is a year-round endeavor. And e-commerce companies who have orchestrated major shopping events throughout the year, rather than relying on the be-all, end-all nature of the traditional Black Friday shopping period in the US, are finding ways to lure in revenue at typically lean times of year. What began as primarily American with the post-Thanksgiving holiday chaos of Black Friday has crept into not only a longer shopping period, extending across the entire weekend after Thanksgiving (and sometimes earlier), but has ballooned globally, with retailers worldwide latching onto the Black Friday sales theme to promote pre-holiday shopping. 

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12/18/19 3:27 PM
by Miles Weaver

Black Friday - Cyber Monday 2019 rundown

Black Friday came a week later than usual in 2019, which sent retailers into overdrive – launching into an early “Black Friday week” rather than relying on the traditional Black Friday itself as the kickoff date. Motivated in part by this unusual lateness in the calendar as well as the ongoing uncertainty around US tariff wars with China, which promise to make consumer electronics and toys -- big holiday sellers -- abnormally expensive this year, retailers wanted to get ahead of the challenges posed by offering an earlier, longer and steeper discount period. 

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12/4/19 3:30 PM
by Miles Weaver

Black Friday and holiday must-haves for retail websites

Salesforce Commerce Cloud data predictions reveal that 2019 will see at least 13% year-on-year revenue growth and total sales of USD 136 billion between November 1 and December 31 in the US alone. A lot of this is going to happen during the infamous Black Friday – Cyber Monday long weekend, also known as the Cyber Five. It is, after all, no longer a one-day event but a multi-day sales extravaganza in which consumer sales participation is high (up to 70% of consumers plan to get involved in the fun, according to McKinsey research) and growing globally.

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11/18/19 3:30 PM
by Miles Weaver

Varnish Software Blog

The Varnish blog is where our team writes about all things related to Varnish Cache and Varnish Software...or simply vents.

 

 
 

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