Personalization in e-commerce: High-performance hyper-relevance

Consulting firm Accenture has been discussing the importance of hyper-relevance in e-commerce and across online experiences. What is hyper-relevance? Essentially, it’s argued that we are moving beyond an age of personalization toward a more contextual and individual online (and in this case, shopping) experience. That is, personalization has not always performed well historically, whether because the company in question has the wrong or not enough information about the individual consumer to make personalization truly personal - or because the infrastructure powering sites that employ personalization has failed to deliver when the stakes were high. 

Read More

10/09/19 15:22
by Arianna Aondio

Varnish CEO guest piece on Retail Times: Web performance - More important than ever

 

We're only about two months away from the Christmas holiday, and one month from the long Black Friday/Cyber Monday weekend, long celebrated as a shopping extravaganza.

Read More

21/10/16 09:32
by Erika Wolfe

3 ways to get your site mobile-ready for holiday shopping

Continuing the theme of getting your e-commerce site ready for Black Friday and the upcoming holiday season, we focused on optimizing your site for mobile shopping. The mobile is becoming the go-to research and decision-making device, and purchases are slowly catching up. Is your site mobile-ready? 

Read More

10/10/16 09:30
by Erika Wolfe

Varnish Software Blog

The Varnish blog is where our team writes about all things related to Varnish Cache and Varnish Software...or simply vents.

SUBSCRIBE TO OUR BLOG

Recent Posts

Posts by Topic

see all