Where technology is driving the future of e-commerce: M-commerce

 

E-commerce is poised to change in the near future, and while many predictions herald the coming of ubiquitous VR/AR and voice shopping, some of the changes are likely to be more fundamental and, at least at first, almost invisible. 

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9/8/20 5:41 PM
by Miles Weaver

Unsticking the tricky tech parts of e-commerce success

Getting online shoppers to turn into active purchasers is a process. One of the often overlooked parts of making the customer journey flow is the technology powering e-commerce performance. Consider everything from speeding up page load times to ensuring that sites and apps remain available even during traffic peaks. Or updating inventory availability and product information and serving personalized recommendations and content to individual users. How can these challenges be tackled to ensure e-commerce success for retailers and smooth user experiences that make customers want to return?

 

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9/2/20 3:44 PM
by Alexandra Lehner

Personalization in e-commerce: High-performance hyper-relevance

Consulting firm Accenture has been discussing the importance of hyper-relevance in e-commerce and across online experiences. What is hyper-relevance? Essentially, it’s argued that we are moving beyond an age of personalization toward a more contextual and individual online (and in this case, shopping) experience. That is, personalization has not always performed well historically, whether because the company in question has the wrong or not enough information about the individual consumer to make personalization truly personal - or because the infrastructure powering sites that employ personalization has failed to deliver when the stakes were high. 

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9/10/19 3:22 PM
by Arianna Aondio

Varnish CEO guest piece on Retail Times: Web performance - More important than ever

 

We're only about two months away from the Christmas holiday, and one month from the long Black Friday/Cyber Monday weekend, long celebrated as a shopping extravaganza.

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10/21/16 9:32 AM
by Erika Wolfe

Varnish Software Blog

The Varnish blog is where our team writes about all things related to Varnish Cache and Varnish Software...or simply vents.

 

 
 

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