Thanks to Covid-19, 2020 has been a year in which e-commerce leapt ahead of all expectations to achieve a decade’s worth of growth in just under nine months. As a result, the novelty of online shopping will have worn off and become a normal part of daily life. More consumers than ever are online not only looking for steep discounts and crazy deals but are also relying on e-commerce for necessities and basics. This holiday season, the Cyber-Five shopping period appears to be on track for moving almost completely online, influenced by skyrocketing Covid numbers, lockdowns and social distancing guidelines, a new level of comfort with online shopping, and a wide array of bargains to incentivize shopping online.
Ahead of this year’s Amazon Prime Day, moved this year to October 13 and 14, 2020, and other major online shopping days, such as Singles Day and the Cyber Five weekend in late November, it’s worth examining both e-commerce best practices for big shopping periods and how much e-commerce has changed since last year.