How mobile apps and m-commerce are transforming the shopping experience

With the always-on nature of e-commerce in a world changed by a pandemic, retailers of all kinds have shifted toward e-commerce-first. The brick-and-mortar, physical experience was already on the decline, but has been accelerated by Covid-19. Buying online has become a daily habit, and while that’s shifted how retailers position themselves, how they market to consumers, and how supply chains and shipping operate, it’s also afforded some opportunities for streamlining and improvements to user experience. 

 

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4/8/21 4:48 PM
by Alexandra Lehner

Is the pre-holiday e-commerce code freeze obsolete?

Online retailers have lived and died by the pre-Black Friday/holiday season code freeze almost since the dawn of e-commerce. The Black Friday-Cyber Monday shopping weekend is the biggest revenue-generating, high-traffic time of the year in US markets, and a growing staple of other global markets. No retailer can afford for their site to slow down or go down in the most make-or-break of moments. 

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3/30/21 9:18 AM
by Miles Weaver

Nonstop shopping without dropping

In 2021, as the Covid pandemic that pushed e-commerce into the dominant way of shopping, it became clear that existing challenges to e-commerce persist: site availability and speed. The new levels of demand placed on e-commerce platforms and websites challenged their resilience, taxed the patience of consumers, and ultimately changed the way e-commerce companies think about the technology they rely on to power always-on shopping for the nonstop, 24/7 nature of online retail post-Covid.

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3/16/21 1:04 PM
by Jonatan Lindgren

Black Friday 2020: A bright spot in dark times?

Thanks to Covid-19, 2020 has been a year in which e-commerce leapt ahead of all expectations to achieve a decade’s worth of growth in just under nine months. As a result, the novelty of online shopping will have worn off and become a normal part of daily life. More consumers than ever are online not only looking for steep discounts and crazy deals but are also relying on e-commerce for necessities and basics. This holiday season, the Cyber-Five shopping period appears to be on track for moving almost completely online, influenced by skyrocketing Covid numbers, lockdowns and social distancing guidelines, a new level of comfort with online shopping, and a wide array of bargains to incentivize shopping online.

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11/24/20 2:45 PM
by Alexandra Barcelona

Varnish Software Blog

The Varnish blog is where our team writes about all things related to Varnish Cache and Varnish Software...or simply vents.

 

 
 

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