With the always-on nature of e-commerce in a world changed by a pandemic, retailers of all kinds have shifted toward e-commerce-first. The brick-and-mortar, physical experience was already on the decline, but has been accelerated by Covid-19. Buying online has become a daily habit, and while that’s shifted how retailers position themselves, how they market to consumers, and how supply chains and shipping operate, it’s also afforded some opportunities for streamlining and improvements to user experience.