A couple of weeks back, we wrote about e-commerce on mobile, and how important device-specific performance has become in terms of securing your users’ experiences and ultimately conversions. While this is key to e-commerce, it’s also important for any company doing business online.
According to a Cisco forecast, by 2020 global mobile traffic will bypass desktop traffic, projected to reach 30.6 exabytes, approximately 30 billion gigabytes.
Mobile web performance is key to meeting the accelerating proliferation of mobile as one of, if not the, most used devices in users’ hands. Cisco’s Visual Networking Index predicts that by 2020, smartphone traffic will even surpass PC traffic. While this inevitability unfold, another uncomfortable inevitability is the growing pains that go hand in hand with proliferation. Users expect instantaneous results - waiting time will drive users away: Google research concluded that “when your site or app is clumsy or slow, 29% of smartphone users will immediately switch to another site or app (...). In fact, of those who switch, 70% do so because of lagging load times.”