How mobile apps and m-commerce are transforming the shopping experience

With the always-on nature of e-commerce in a world changed by a pandemic, retailers of all kinds have shifted toward e-commerce-first. The brick-and-mortar, physical experience was already on the decline, but has been accelerated by Covid-19. Buying online has become a daily habit, and while that’s shifted how retailers position themselves, how they market to consumers, and how supply chains and shipping operate, it’s also afforded some opportunities for streamlining and improvements to user experience. 

 

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4/8/21 4:48 PM
by Alexandra Lehner

Why is adaptive design the right choice for web performance on mobile?

A couple of weeks back, we wrote about e-commerce on mobile, and how important device-specific performance has become in terms of securing your users’ experiences and ultimately conversions. While this is key to e-commerce, it’s also important for any company doing business online.

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4/4/18 2:00 PM
by Martin Clancy

Three must-haves for mobile optimization

According to a Cisco forecast, by 2020 global mobile traffic will bypass desktop traffic, projected to reach 30.6 exabytes, approximately 30 billion gigabytes.

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6/1/17 1:20 PM
by Arianna Aondio

Continually enhancing mobile web performance - every bit counts

Mobile web performance is key to meeting the accelerating proliferation of mobile as one of, if not the, most used devices in users’ hands. Cisco’s Visual Networking Index predicts that by 2020, smartphone traffic will even surpass PC traffic. While this inevitability unfold, another uncomfortable inevitability is the growing pains that go hand in hand with proliferation. Users expect instantaneous results - waiting time will drive users away: Google research concluded that “when your site or app is clumsy or slow, 29% of smartphone users will immediately switch to another site or app (...). In fact, of those who switch, 70% do so because of lagging load times.”

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4/12/17 1:30 PM
by Erika Wolfe

Varnish Software Blog

The Varnish blog is where our team writes about all things related to Varnish Cache and Varnish Software...or simply vents.

 

 
 

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