According to a Cisco forecast, by 2020 global mobile traffic will bypass desktop traffic, projected to reach 30.6 exabytes, approximately 30 billion gigabytes.

The process of getting a piece of web content to the end user is actually quite complex - a lot of moving parts in the form of different software, different hardware, different levels of page complexity, network constraints and so on … all have to click together smoothly to make a web page appear. The fast, complete and personal content showing up on a phone or tablet takes a whole host of behind-the-scenes “magic” that just has to work.

In recent weeks, we’ve written a lot about mobile web performance and the importance of achieving content delivery on mobile that is at least as good as desktop delivery. Creating this parity - the seamless mobile experience - has been easier said than done, but it affects pretty much all businesses across industries that seek to facilitate business and operations and accommodate customers and employees however and wherever they are. And while these truths are universal - they do affect certain industries more than others (or rather more urgently than others).

The dominance of e-commerce in the world of retail surged over the past two decades to the point that online shopping is a regular part of daily life, often surpassing real-life retail experiences in convenience, cost and even immediacy: you can find exactly what you want online (no guarantees at your local shop) and have it shipped to you, and in some cases, have it in hand the same or next day. All from the comfort of home, office or wherever you happen to be. I think we’re all pretty used to this.