
At this point, it’s probably true to state that you haven’t got much of an e-commerce or media service if you aren’t personalizing content for every individual user. That is, in your efforts to engage users, create customers, promote stickiness, boost numbers of completed transactions and content consumption and foster return visits, repeat purchases or subscriptions to your site, you’ve already made every effort to make content suggestions and recommendations to suit their demonstrated interests, habits and behavior. This is all fairly standard and expected stuff.
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