At this point, it’s probably true to state that you haven’t got much of an e-commerce or media service if you aren’t personalizing content for every individual user. That is, in your efforts to engage users, create customers, promote stickiness, boost numbers of completed transactions and content consumption and foster return visits, repeat purchases or subscriptions to your site, you’ve already made every effort to make content suggestions and recommendations to suit their demonstrated interests, habits and behavior. This is all fairly standard and expected stuff.

With growth in size, things tend to slow down. Nowhere is this more true than with the web. Growing web page size creates latency. Especially when accessing web pages on mobile.

I’ll let you in on a little secret. I started writing this post a year ago when 2016 dawned. You know how it is: when a new year begins, we tend to take stock, analyze, reflect and sometimes go back to basics. But we often drop the ball and don't finish everything we start. (What else are New Year's resolutions for?)