Being ready for anything is a tall order, particularly when it comes to managing the ebb and flow of global internet content delivery. Content delivery networks (CDNs) have long been the go-to for managing internet traffic, but as users demand seamless availability and speed in accessing content from all their devices, one single CDN provider is not always going to be able to guarantee best performance. Like a lot of these things, there are multiple considerations that go into best performance, like geography and the type of content being accessed. With a commercial, third-party CDN, many such key considerations are no longer in your hands.
With growth in size, things tend to slow down. Nowhere is this more true than with the web. Growing web page size creates latency. Especially when accessing web pages on mobile.
As marketers, we've been trained and gained experience in creating cross-platform content that will reach and hopefully engage potential users and maybe even, if we're creative enough, go viral. We're using our budgets and creativity to develop multimedia, integrated marketing and advertising campaigns... but do we factor in the technical challenges involved in ensuring the delivery and performance of this content?
Varnish Software has been nominated for Streaming Media’s 10th annual Readers' Choice Awards, recognized in the media server category.