Digital processes and data transfer are the backbone of day-to-day operations for enterprises everywhere. With digital transformation, teams get more done. From processing orders, analyzing data, delivering content and running internal and external portals, the aim is streamlined digital systems that support business productivity.
Is the era of "cheap, all-you-can-watch content” (for consumers) ending? This is the contention of a recent Guardian article examining challenges telcos face. Connecting the dots between writers’ and actors’ strikes, booming broadband use, increasing infrastructure costs and streaming, the article taps into the old adage: ”Nothing in life is free”. The notion of ”cheap” really depends on where you sit in the value chain and how you can leverage the resources available to you.From the telco perspective supporting the boom in streaming use is not “cheap” but there are strategies that can be applied to regain control.
First, it’s important to understand the economic drivers for streamers and telcos/service providers. The consumer is the source of revenue either directly in the form of subscriptions (for streaming services and broadband) or indirectly from advertising. For now let’s just focus on the supply chain players or the cost of sale elements from the streamer and broadband provider perspective.
Content can’t be king without the CDN
In mid-2021 a handful of catastrophic commercial CDN outages made the world take notice: the supposedly decentralized internet of the future has been centralized and served through an increasingly narrow set of CDN providers, making the entire internet more vulnerable to failure. Commercial CDNs offer scale and reach, but as these outages demonstrate, lengthy outages, revenue and productivity losses, and unhappy end-users aren’t great for business.