Game downloads and updates have become behemoth in size (e.g., 200GB for Call of Duty: Modern Warfare) and continue to increase. Each technical improvement to the game itself leads to more bloat in the size, and the potential for slowing down the gaming experience overall. The slow pre-game download, installation and setup experience alone can take some of the shine off the fun.
Multi-CDN strategies have changed the content delivery landscape, making it more competitive and comprehensive as things aren't limited to just one CDN. In the old days, content providers turned to a single CDN and demanded high-performance content delivery, and when the CDN inevitably ran into a problem, the content provider would move to another, and then another, before finally recognizing -- as the entire industry has -- that a multi-CDN strategy makes the most sense for delivering the best end-user experience.
We, as users, are consuming (and producing) more content than ever, Cisco predicts that “global Internet traffic in 2021 will be equivalent to 127 times the volume of the entire global Internet in 2005. Globally, Internet traffic will reach 30 GB per capita by 2021, up from 10 GB per capita in 2016.”
Being ready for anything is a tall order, particularly when it comes to managing the ebb and flow of global internet content delivery. Content delivery networks (CDNs) have long been the go-to for managing internet traffic, but as users demand seamless availability and speed in accessing content from all their devices, one single CDN provider is not always going to be able to guarantee best performance. Like a lot of these things, there are multiple considerations that go into best performance, like geography and the type of content being accessed. With a commercial, third-party CDN, many such key considerations are no longer in your hands.