Is the traditional Black Friday holiday spending extravaganza dead? Is the decline in Cyber Five spending experienced in 2021 a sign of a permanently changed e-commerce landscape? Or are we seeing longer shopping periods and the spread of spend across several weeks leading up to the big event? Has the comprehensive embrace of online shopping for virtually everything shifted consumers’ mindsets away from the rush of supposed Black Friday “deals”?
Content can’t be king without the CDN
In mid-2021 a handful of catastrophic commercial CDN outages made the world take notice: the supposedly decentralized internet of the future has been centralized and served through an increasingly narrow set of CDN providers, making the entire internet more vulnerable to failure. Commercial CDNs offer scale and reach, but as these outages demonstrate, lengthy outages, revenue and productivity losses, and unhappy end-users aren’t great for business.
One of the most important tools in securing high-performance web content delivery is caching. But when we talk about caching, we often refer to static content that never changes and doesn’t contain any personalized information. Dynamic content, which changes frequently and is often used to personalize web experiences, isn’t easily cached because it contains content specifically tailored to an individual user.
In 2021, as the Covid pandemic that pushed e-commerce into the dominant way of shopping, it became clear that existing challenges to e-commerce persist: site availability and speed. The new levels of demand placed on e-commerce platforms and websites challenged their resilience, taxed the patience of consumers, and ultimately changed the way e-commerce companies think about the technology they rely on to power always-on shopping for the nonstop, 24/7 nature of online retail post-Covid.