Another Black Friday has come and gone, along with its sister shop-holiday Cyber Monday. Although with the continued expansion of discounts offered in the days leading up to Black Friday, along with the growing trend of shoppers to make big holiday purchases earlier and earlier in November, it might be more accurate to think of this as Cyber Month.
Online retail can be unpredictable, which is why strategizing and optimizing your setup to ensure uptime, and in the worst-case scenario, shoppability during downtime, is the best way to protect your business and serve your customers. We’ve written a lot about the negative effects of downtime, and have shared a lot of resources to help you get your e-commerce setup ready for anything, but one key we’d recommend that you absolutely not go without is an origin shield.
For online retail companies, downtime is the worst-case scenario. Downtime or traffic slowdowns lead to a number of negative effects:
Downtime is always bad, and you want to avoid it. But sometimes you can get away with it. This is one of the magic things about content caching and being able to serve stale content. You can avoid the perception of downtime (to some extent) and give your website the appearance of being up and running at full speed, even when your backend is down.