Another Black Friday has come and gone, along with its sister shop-holiday Cyber Monday. Although with the continued expansion of discounts offered in the days leading up to Black Friday, along with the growing trend of shoppers to make big holiday purchases earlier and earlier in November, it might be more accurate to think of this as Cyber Month.
As the penetration of fast and reliable mobile internet has grown in economically mature markets, huge swathes of retailers have moved online. It’s easier than ever to find what you want on the web, from a multitude of vendors, and with the click of a button have it delivered to your door within a matter of days - sometimes in mere hours.
Online retail can be unpredictable, which is why strategizing and optimizing your setup to ensure uptime, and in the worst-case scenario, shoppability during downtime, is the best way to protect your business and serve your customers. We’ve written a lot about the negative effects of downtime, and have shared a lot of resources to help you get your e-commerce setup ready for anything, but one key we’d recommend that you absolutely not go without is an origin shield.
Getting all the elements of a consumer-friendly, high-performance online retail experience right is a technical challenge, filled with potential pitfalls. We want to help.
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