Online retail can be unpredictable, which is why strategizing and optimizing your setup to ensure uptime, and in the worst-case scenario, shoppability during downtime, is the best way to protect your business and serve your customers. We’ve written a lot about the negative effects of downtime, and have shared a lot of resources to help you get your e-commerce setup ready for anything, but one key we’d recommend that you absolutely not go without is an origin shield.
Getting all the elements of a consumer-friendly, high-performance online retail experience right is a technical challenge, filled with potential pitfalls. We want to help.
E-commerce is poised to change in the near future, and while many predictions herald the coming of ubiquitous VR/AR and voice shopping, some of the changes are likely to be more fundamental and, at least at first, almost invisible.
Black Friday (and the newer but nevertheless popular Cyber Monday) has come and gone for another year - but not without significant hiccups for some unlucky - and possibly unprepared - retailers. Site-busting deals and multi-channel, round-the-clock promotion of these bargains drives more and more shoppers to beat the crowds and shop online. But, as many a dissatisfied shopper complained across social media channels, what is the point of offering exceptional deals that no one can take advantage of?