
Unlike previous years, Amazon Prime Day 2020 didn’t see any major technical glitches or outages. Apart from occasional page load timeouts and slow performance at peak times, the online shopping experience was reportedly smooth. More generally across the e-commerce sector, trends emerged to show and counter the influence of Amazon Prime Day: non-Amazon e-commerce sites offering promotions during Prime Day saw up to four-times-higher traffic than normal compared with sites that offered no promotions, and comparison shopping became the norm rather than the exception.
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