Where technology is driving the future of e-commerce: M-commerce

 

E-commerce is poised to change in the near future, and while many predictions herald the coming of ubiquitous VR/AR and voice shopping, some of the changes are likely to be more fundamental and, at least at first, almost invisible. 

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9/8/20 5:41 PM
by Miles Weaver

Unsticking the tricky tech parts of e-commerce success

Getting online shoppers to turn into active purchasers is a process. One of the often overlooked parts of making the customer journey flow is the technology powering e-commerce performance. Consider everything from speeding up page load times to ensuring that sites and apps remain available even during traffic peaks. Or updating inventory availability and product information and serving personalized recommendations and content to individual users. How can these challenges be tackled to ensure e-commerce success for retailers and smooth user experiences that make customers want to return?

 

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9/2/20 3:44 PM
by Alexandra Lehner

Speed drives e-commerce web performance in crises, peaks, holidays and every day

 

E-commerce has always been somewhat unpredictable, characterized by predictable peaks on “shopping holidays” such as Black Friday (and the weekend that follows) and Singles Day. Other more “everyday” events and trends make online shopping spikes inevitable but completely unpredictable, such as when a celebrity wears something that sparks off a spike in demand

 

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8/11/20 3:27 PM
by Alexandra Barcelona

Preparing for the future of immersive e-commerce

 

 

New technologies are ratcheting up consumer expectations of their e-commerce experiences. For example, China’s Singles Day has taken the excitement to new levels, with major retailers and brands hiring major global stars as spokespeople, streaming exclusive live video or interactive events. And the effort has paid off, with November 11, 2019 (the last Singles Day) yielding a whopping 58 billion dollars in a 24-hour period, dwarfing the US-based Cyber-Five e-commerce holiday, which generated just 28 billion dollars just a few weeks later.

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3/12/20 2:45 PM
by Jonatan Lindgren

Varnish Software Blog

The Varnish blog is where our team writes about all things related to Varnish Cache and Varnish Software...or simply vents.

 

 
 

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