Another Black Friday has come and gone, along with its sister shop-holiday Cyber Monday. Although with the continued expansion of discounts offered in the days leading up to Black Friday, along with the growing trend of shoppers to make big holiday purchases earlier and earlier in November, it might be more accurate to think of this as Cyber Month.
Black Friday and Cyber Monday are six months away. However distant this may seem, wheels across the entire e-commerce industry have begun to turn, shifting their focus from projections and forecasts to tactical decisions on how to improve operations within budget.
With this in mind, here are a few things you can do right now to get ready for this year.
Thanks to Covid-19, 2020 has been a year in which e-commerce leapt ahead of all expectations to achieve a decade’s worth of growth in just under nine months. As a result, the novelty of online shopping will have worn off and become a normal part of daily life. More consumers than ever are online not only looking for steep discounts and crazy deals but are also relying on e-commerce for necessities and basics. This holiday season, the Cyber-Five shopping period appears to be on track for moving almost completely online, influenced by skyrocketing Covid numbers, lockdowns and social distancing guidelines, a new level of comfort with online shopping, and a wide array of bargains to incentivize shopping online.
E-commerce has always been somewhat unpredictable, characterized by predictable peaks on “shopping holidays” such as Black Friday (and the weekend that follows) and Singles Day. Other more “everyday” events and trends make online shopping spikes inevitable but completely unpredictable, such as when a celebrity wears something that sparks off a spike in demand.