For e-commerce and online retail, revenue and web performance are inextricably linked. Delays, latency and downtime reduce conversions: Google estimates that every second of extra page load time over two seconds reduces conversions by 7%. It’s why many major brands rely on Varnish software to power their online grocery, clothing and cosmetics stores.
Another Black Friday has come and gone, along with its sister shop-holiday Cyber Monday. Although with the continued expansion of discounts offered in the days leading up to Black Friday, along with the growing trend of shoppers to make big holiday purchases earlier and earlier in November, it might be more accurate to think of this as Cyber Month.
Delivering Game-Changing Performance Improvements and Competitive Advantage for Online Retail
As the penetration of fast and reliable mobile internet has grown in economically mature markets, huge swathes of retailers have moved online. It’s easier than ever to find what you want on the web, from a multitude of vendors, and with the click of a button have it delivered to your door within a matter of days - sometimes in mere hours.
While predictions about edge computing and 5G changing the face of m-commerce are already coming true, the potential of 5G goes well beyond the mobile shopping experience itself and its promises of immersive, personalized shopping punctuated by augmented and virtual reality. Edge computing, IoT and 5G together are poised to have a significant influence on the entire e-commerce and retail supply chain.