Where technology is driving the future of e-commerce: M-commerce

 

E-commerce is poised to change in the near future, and while many predictions herald the coming of ubiquitous VR/AR and voice shopping, some of the changes are likely to be more fundamental and, at least at first, almost invisible. 

Read More

9/8/20 5:41 PM
by Miles Weaver

Unsticking the tricky tech parts of e-commerce success

Getting online shoppers to turn into active purchasers is a process. One of the often overlooked parts of making the customer journey flow is the technology powering e-commerce performance. Consider everything from speeding up page load times to ensuring that sites and apps remain available even during traffic peaks. Or updating inventory availability and product information and serving personalized recommendations and content to individual users. How can these challenges be tackled to ensure e-commerce success for retailers and smooth user experiences that make customers want to return?

 

Read More

9/2/20 3:44 PM
by Alexandra Lehner

Black Friday - Cyber Monday 2019 rundown

Black Friday came a week later than usual in 2019, which sent retailers into overdrive – launching into an early “Black Friday week” rather than relying on the traditional Black Friday itself as the kickoff date. Motivated in part by this unusual lateness in the calendar as well as the ongoing uncertainty around US tariff wars with China, which promise to make consumer electronics and toys -- big holiday sellers -- abnormally expensive this year, retailers wanted to get ahead of the challenges posed by offering an earlier, longer and steeper discount period. 

Read More

12/4/19 3:30 PM
by Miles Weaver

Black Friday and holiday must-haves for retail websites

Salesforce Commerce Cloud data predictions reveal that 2019 will see at least 13% year-on-year revenue growth and total sales of USD 136 billion between November 1 and December 31 in the US alone. A lot of this is going to happen during the infamous Black Friday – Cyber Monday long weekend, also known as the Cyber Five. It is, after all, no longer a one-day event but a multi-day sales extravaganza in which consumer sales participation is high (up to 70% of consumers plan to get involved in the fun, according to McKinsey research) and growing globally.

Read More

11/18/19 3:30 PM
by Miles Weaver

Varnish Software Blog

The Varnish blog is where our team writes about all things related to Varnish Cache and Varnish Software...or simply vents.

 

 
 

Posts by Topic

see all
 

SUBSCRIBE TO OUR BLOG