Online retailers have lived and died by the pre-Black Friday/holiday season code freeze almost since the dawn of e-commerce. The Black Friday-Cyber Monday shopping weekend is the biggest revenue-generating, high-traffic time of the year in US markets, and a growing staple of other global markets. No retailer can afford for their site to slow down or go down in the most make-or-break of moments.
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Ahead of this year’s Amazon Prime Day, moved this year to October 13 and 14, 2020, and other major online shopping days, such as Singles Day and the Cyber Five weekend in late November, it’s worth examining both e-commerce best practices for big shopping periods and how much e-commerce has changed since last year.