Thanks to Covid-19, 2020 has been a year in which e-commerce leapt ahead of all expectations to achieve a decade’s worth of growth in just under nine months. As a result, the novelty of online shopping will have worn off and become a normal part of daily life. More consumers than ever are online not only looking for steep discounts and crazy deals but are also relying on e-commerce for necessities and basics. This holiday season, the Cyber-Five shopping period appears to be on track for moving almost completely online, influenced by skyrocketing Covid numbers, lockdowns and social distancing guidelines, a new level of comfort with online shopping, and a wide array of bargains to incentivize shopping online.
Every year, China’s Singles Day -- the world’s biggest online shopping event -- manages to top its scale and performance from the previous year. Despite the ravages of coronavirus -- or possibly because of them -- Singles Day 2020 promises to double up on its singular focus by expanding the scope of Singles Day itself. In fact it’s already begun.