Black Friday (and the newer but nevertheless popular Cyber Monday) has come and gone for another year - but not without significant hiccups for some unlucky - and possibly unprepared - retailers. Site-busting deals and multi-channel, round-the-clock promotion of these bargains drives more and more shoppers to beat the crowds and shop online. But, as many a dissatisfied shopper complained across social media channels, what is the point of offering exceptional deals that no one can take advantage of?
We're only about two months away from the Christmas holiday, and one month from the long Black Friday/Cyber Monday weekend, long celebrated as a shopping extravaganza.
For every website, speed and performance matter. No one wants to sit and wait for pages to load. For some websites, though, speed drives whether or not people use the site, make purchases through the site and ultimately keep an online business running. E-commerce is one of these areas, and with the rush of holiday shopping just around the corner, now is a great time to think about preparing your site for peak traffic to make sure you’re up, running and optimized throughout the entire shopping period.
Your company has undoubtedly spent a lot of time and money on marketing and advertising campaigns, getting ready for the biggest sales day of the year: Black Friday. This chaotic shopping boom has extended itself to include the entire weekend, culminating with Cyber Monday. All the planning, spending and the best campaigns in the world can’t help you at all if your website goes down at the first sign of stress or aren’t optimized to handle the flood of traffic days like Black Friday deliver.