Getting all the elements of a consumer-friendly, high-performance online retail experience right is a technical challenge, filled with potential pitfalls. We want to help.
Grocery and food delivery was already a fast-growing sector, with a predicted CAGR of almost 25% by 2022, but it has boomed during the unpredictable Covid-19 crisis, as shoppers are stuck at home but still need to eat. During the week of March 2, 2020, even before stricter social isolation guidelines came into force in the US, Instacart, Walmart and Amazon saw at least a 65% sales increase from last year. The same trends were evident for food delivery apps, such as DoorDash, Uber Eats and Postmates.
Continuing the theme of getting your e-commerce site ready for Black Friday and the upcoming holiday season, we focused on optimizing your site for mobile shopping. The mobile is becoming the go-to research and decision-making device, and purchases are slowly catching up. Is your site mobile-ready?
Your company has undoubtedly spent a lot of time and money on marketing and advertising campaigns, getting ready for the biggest sales day of the year: Black Friday. This chaotic shopping boom has extended itself to include the entire weekend, culminating with Cyber Monday. All the planning, spending and the best campaigns in the world can’t help you at all if your website goes down at the first sign of stress or aren’t optimized to handle the flood of traffic days like Black Friday deliver.