One of the most important tools in securing high-performance web content delivery is caching. But when we talk about caching, we often refer to static content that never changes and doesn’t contain any personalized information. Dynamic content, which changes frequently and is often used to personalize web experiences, isn’t easily cached because it contains content specifically tailored to an individual user.
How do the biggest video-streaming platforms in the world manage to store so much video and serve it so fast to such vast, global audiences? These questions stump even some companies that need to deliver high-performance streaming.
Downtime is always bad, and you want to avoid it. But sometimes you can get away with it. This is one of the magic things about content caching and being able to serve stale content. You can avoid the perception of downtime (to some extent) and give your website the appearance of being up and running at full speed, even when your backend is down.
How can you tell whether bots visiting your website actually are who they say they are? Are they bad bots with malicious intent or are they good bots crawling your site to index your content properly? It’s a given that if you want your content to appear in search results, you have to let search engines do the automated work of indexing it. Which means, of course, opening the door (including premium content behind a paywall) to different search engines’ web crawlers for indexing.