We’re preparing for our December 12th live webinar, Six secrets to successful live streaming, and hope you will join us to watch and learn more. In the meantime, though, I wanted to tackle a couple of the tricky, sticky questions that pop up when I talk to companies about their streaming needs. (Read part one of this blog series for more.)
It might be reductive to explain in any great detail the difference between live/linear streaming versus OTT (over-the-top) or on-demand streaming. Most people reading this probably know the difference. That said, there might be people reading this who nevertheless want to learn more and may even be looking for help in implementing or optimizing their HTTP streaming solutions.
As marketers, we've been trained and gained experience in creating cross-platform content that will reach and hopefully engage potential users and maybe even, if we're creative enough, go viral. We're using our budgets and creativity to develop multimedia, integrated marketing and advertising campaigns... but do we factor in the technical challenges involved in ensuring the delivery and performance of this content?
When Waoo, a content and fiber broadband provider in Denmark, needed to scale for their massive video content delivery needs and to create their own CDNs that could serve traffic both inside and outside their own network, they looked at Varnish Plus to help deliver fast and reliably.