It might be reductive to explain in any great detail the difference between live/linear streaming versus OTT (over-the-top) or on-demand streaming. Most people reading this probably know the difference. That said, there might be people reading this who nevertheless want to learn more and may even be looking for help in implementing or optimizing their HTTP streaming solutions.
As marketers, we've been trained and gained experience in creating cross-platform content that will reach and hopefully engage potential users and maybe even, if we're creative enough, go viral. We're using our budgets and creativity to develop multimedia, integrated marketing and advertising campaigns... but do we factor in the technical challenges involved in ensuring the delivery and performance of this content?
When Waoo, a content and fiber broadband provider in Denmark, needed to scale for their massive video content delivery needs and to create their own CDNs that could serve traffic both inside and outside their own network, they looked at Varnish Plus to help deliver fast and reliably.
Heading into this summer, based only on the things we know will happen, we are likely to see the most web-traffic-intensive summer and fall ever with one major sports or political event happening after the other: European Championship Football is taking place in France in June and July, the Summer Olympic Games in Rio de Janeiro take place in August, and also during the summer, the US political party conventions, which officially name each party’s nominee, take place - to be followed later in the year by the US presidential election itself - probably one of the more dramatic ones in recent history.