Sometime during the 2020-21 Covid-19 pandemic, video streaming, which had already gained a foothold in terms of mass-market entertainment, took a big lead over linear TV. Consumers started cutting the cord en masse, as they’d long been predicted to do. A proliferation of digital-first content providers and robust streaming technology coupled with people being stuck in their homes for what felt like infinity created the perfect conditions for OTT video streaming to take what’s traditionally been the domain of TV broadcasters by storm.
When it comes to deploying video -- both on-demand and live -- content and delivering with a good quality of experience (QoE), there is no one-size-fits-all approach. But for almost any video streaming company, a multi-CDN strategy is needed to ensure that QoE and the ability to scale up to deliver it.
In the wake of the ongoing Covid-19 crisis, many things have changed - suddenly. We have seen unprecedented disruption to business, and daily life change in unpredictable, and tragic, ways for most of the world’s population. While the consequences of the virus continue to unfold, their far-reaching effects are undeniable.
Hammering home the performance-performance-performance theme again and again, we’ve told the story of caching and protecting your backend many times. We’ve talked a lot about the ways in which Varnish Streaming Server lets you scale up to serve live and VoD streaming content no matter the demand on your platform. But a big part of this story is maximizing the power of the capacity you already have. Ultimately that is what caching is all about: you make copies of content you need to deliver so the copies are delivered, much faster than roundtrips to the backend could achieve while protecting the backend from overload.