The entertainment - and particularly television - landscape was undoubtedly ripe for disruption before streaming video became a fact of life. A number of consumer surveys from the last 20 years concur: Americans (in particular) hate their TV subscriptions, and moreover, hate the cable companies that offer them. Across multiple industries, year after year, cable TV and internet providers rank near the bottom of customer satisfaction polls.

The verdict is in: Americans are spending increasing amounts of time each day consuming different forms of media - a growing amount of it streaming video. Eleven hours a day, according to Nielsen - yes, you read that right: 11 hours. US adults are consuming media every day in one form or another for about two-thirds of the average adult’s waking hours, for those counting. Similar content consumption patterns hold true for audiences/users everywhere.

The future of streaming - and of the internet itself - is video. We've been saying it repeatedly for a long time, and anecdotally, we see companies and organizations across industries adopting more video and using it in new, creative ways. Video has saturated the landscape. 

We’re preparing for our December 12th live webinar, Six secrets to successful live streaming, and hope you will join us to watch and learn more. In the meantime, though, I wanted to tackle a couple of the tricky, sticky questions that pop up when I talk to companies about their streaming needs. (Read part one of this blog series for more.)