Now that the dust has settled on this years Anga Com, it is worth looking at some of the key trends that we saw on the show floor and how they might affect media businesses over the coming year.
The German television market is one of the most difficult in the world for new players to break into and for existing businesses to make new movements in.
There are a number of reasons for this, the first major issue being the strength of the public broadcasting industry in Germany. Free TV is still the dominant force throughout the region, meaning that the force of external innovation can be neutered, as it’s difficult to gain a foothold and make significant change.
A second major challenge to services looking to gain a foothold in the space is that the pay-TV space sees Sky as the absolute king, while streaming only services are all crushed under the combined weight of Amazon and Netflix - services so large with budgets so bottomless that they smother anyone else in the streaming arena.