US election night news coverage during presidential election years are usually “event” TV, so attracting higher-than-normal traffic is expected. But 2020 has created what can only be described as a sustained spike in live video streaming traffic, as vote counts rolled in and revealed many states’ races too close to call. Traffic to news sites more than quadrupled.
Usually when we talk about the Massive Storage Engine (MSE), we’re talking about its main features and use cases. After all, storage is a kind of hidden, unsexy necessity that powers, in part, many of the conveniences we take for granted: ubiquitous on-demand streaming services, for example. The instant-delivery accessibility of these content libraries is not magic even if it sometimes seems like it. And our MSE discussion normally revolves around the efficiency and speed enabled by a smart storage and caching setup designed for high-performance video distribution, CDNs, and large-cache use cases.
Now that the dust has settled on this year’s IBC show, we at Varnish wanted to highlight some key trends that we saw and heard being discussed at the conference and on the show floor for those of you who may not have been able to make the trek to Amsterdam. This year, it was just as interesting to see what didn’t end up making a prominent appearance at the event as what did. Here are our five key observations:
While the idea of the MCN (Multi Channel Network) might have burned bright but mostly fizzled out in the western hemisphere, they are thriving throughout much of the ASIAPAC region as an increasing number of businesses have come to rely on their talent to drive attention to their products and services.