Now that the dust has settled on this year’s IBC show, we at Varnish wanted to highlight some key trends that we saw and heard being discussed at the conference and on the show floor for those of you who may not have been able to make the trek to Amsterdam. This year, it was just as interesting to see what didn’t end up making a prominent appearance at the event as what did. Here are our five key observations:
The verdict is in: Americans are spending increasing amounts of time each day consuming different forms of media - a growing amount of it streaming video. Eleven hours a day, according to Nielsen - yes, you read that right: 11 hours. US adults are consuming media every day in one form or another for about two-thirds of the average adult’s waking hours, for those counting. Similar content consumption patterns hold true for audiences/users everywhere.
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