A recent Strategy Analytics study, “TV’s Transformation: A Unified TV and Video Market Perspective”, predicts that consumer and advertising spend on TV and video is going to increase markedly - and that this increase, from USD 490 billion in 2017 to USD 559 billion in 2022, will happen in large part due to over-the-top services (translating, according to the research, into up to 90% of the growth).
The entertainment - and particularly television - landscape was undoubtedly ripe for disruption before streaming video became a fact of life. A number of consumer surveys from the last 20 years concur: Americans (in particular) hate their TV subscriptions, and moreover, hate the cable companies that offer them. Across multiple industries, year after year, cable TV and internet providers rank near the bottom of customer satisfaction polls.
Streaming has - no secret - picked up steam, and we’ve been talking about it and providing solutions to enable seamless, easy streaming for long enough that we’d (humbly) call ourselves experts. We’re here to help you avoid some of the pitfalls and challenges of implementing a robust infrastructure for streaming live, OTT and VoD content.
Our recent webinar on live and OTT/on-demand video streaming brought up some frequently asked questions about using Varnish for streaming. I don’t think it’s an understatement to say that streaming - and enabling reliable, high-performance streaming - is a hot topic… so we’re going to address some of these questions here.