When delivering video over-the-top (OTT), the internet is the principal highway for distributing this content. However, OTT streaming delivery requires something faster than what the internet offers in terms of how chunks/fragments are supposed to flow. Currently, publicly available wifi hotspots are the preferred networks for video consumption, but poor network infrastructure also leads to unbearable video buffering and latency.
Now that the dust has settled on this year’s IBC show, we at Varnish wanted to highlight some key trends that we saw and heard being discussed at the conference and on the show floor for those of you who may not have been able to make the trek to Amsterdam. This year, it was just as interesting to see what didn’t end up making a prominent appearance at the event as what did. Here are our five key observations:
While the idea of the MCN (Multi Channel Network) might have burned bright but mostly fizzled out in the western hemisphere, they are thriving throughout much of the ASIAPAC region as an increasing number of businesses have come to rely on their talent to drive attention to their products and services.
A recent Strategy Analytics study, “TV’s Transformation: A Unified TV and Video Market Perspective”, predicts that consumer and advertising spend on TV and video is going to increase markedly - and that this increase, from USD 490 billion in 2017 to USD 559 billion in 2022, will happen in large part due to over-the-top services (translating, according to the research, into up to 90% of the growth).