Sometime during the 2020-21 Covid-19 pandemic, video streaming, which had already gained a foothold in terms of mass-market entertainment, took a big lead over linear TV. Consumers started cutting the cord en masse, as they’d long been predicted to do. A proliferation of digital-first content providers and robust streaming technology coupled with people being stuck in their homes for what felt like infinity created the perfect conditions for OTT video streaming to take what’s traditionally been the domain of TV broadcasters by storm.
When delivering video over-the-top (OTT), the internet is the principal highway for distributing this content. However, OTT streaming delivery requires something faster than what the internet offers in terms of how chunks/fragments are supposed to flow. Currently, publicly available wifi hotspots are the preferred networks for video consumption, but poor network infrastructure also leads to unbearable video buffering and latency.
Now that the dust has settled on this year’s IBC show, we at Varnish wanted to highlight some key trends that we saw and heard being discussed at the conference and on the show floor for those of you who may not have been able to make the trek to Amsterdam. This year, it was just as interesting to see what didn’t end up making a prominent appearance at the event as what did. Here are our five key observations:
While the idea of the MCN (Multi Channel Network) might have burned bright but mostly fizzled out in the western hemisphere, they are thriving throughout much of the ASIAPAC region as an increasing number of businesses have come to rely on their talent to drive attention to their products and services.