The OTT opportunity in APAC

In the diverse Asia-Pacific (APAC) region, over-the-top (OTT) video streaming has exceeded growth expectations and become a compelling entertainment source for consumers across the entire region. According to recent research, OTT has hit critical mass. To strike while there’s still opportunity to make inroads in one or many of these markets, it’s time to tap into both regional content preferences and the technology that will enable future-proof OTT streaming.

 

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5/5/21 11:03 AM
by Henry Choi

Rethinking broadcasting in a streaming video world

Sometime during the 2020-21 Covid-19 pandemic, video streaming, which had already gained a foothold in terms of mass-market entertainment, took a big lead over linear TV. Consumers started cutting the cord en masse, as they’d long been predicted to do. A proliferation of digital-first content providers and robust streaming technology coupled with people being stuck in their homes for what felt like infinity created the perfect conditions for OTT video streaming to take what’s traditionally been the domain of TV broadcasters by storm.

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2/23/21 3:47 PM
by Alexandra Barcelona

US presidential election drama: Ratings gold and web traffic jams

US election night news coverage during presidential election years are usually “event” TV, so attracting higher-than-normal traffic is expected. But 2020 has created what can only be described as a sustained spike in live video streaming traffic, as vote counts rolled in and revealed many states’ races too close to call. Traffic to news sites more than quadrupled

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11/17/20 12:32 PM
by Alexandra Barcelona

Varnish Software Blog

The Varnish blog is where our team writes about all things related to Varnish Cache and Varnish Software...or simply vents.

 

 
 

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