In the diverse Asia-Pacific (APAC) region, over-the-top (OTT) video streaming has exceeded growth expectations and become a compelling entertainment source for consumers across the entire region. According to recent research, OTT has hit critical mass. To strike while there’s still opportunity to make inroads in one or many of these markets, it’s time to tap into both regional content preferences and the technology that will enable future-proof OTT streaming.

As marketers, we've been trained and gained experience in creating cross-platform content that will reach and hopefully engage potential users and maybe even, if we're creative enough, go viral. We're using our budgets and creativity to develop multimedia, integrated marketing and advertising campaigns... but do we factor in the technical challenges involved in ensuring the delivery and performance of this content? 

When Waoo, a content and fiber broadband provider in Denmark, needed to scale for their massive video content delivery needs and to create their own CDNs that could serve traffic both inside and outside their own network, they looked at Varnish Plus to help deliver fast and reliably.

Why did we create the Massive Storage Engine (MSE), how it works and who should be using it?