As is no surprise, the world’s media businesses are delivering more digital content, in more unique ways than ever before. And now more than ever, businesses are looking for ways to deliver that content quickly, reliably and at scale; but crucially at a cost that is manageable.
OK, fine, not for free per se, but using bandwidth that you’ve already paid for.
The content delivery solution market is constantly evolving - in large part to provide CDN users more choice, flexibility and convenience in the way they deliver content, based on their own needs. Even the big players in the market are shifting toward greater agility and meeting users where they are to deliver content on their terms while newer players develop and launch exciting new content delivery solution options.
You hear and read a lot these days about “taking back control of your content” … but are you really in control of your content when its delivery is in someone else’s hands? Or when you can’t decide how you want to manage the content and its delivery? Anyone who delivers copious amounts of content, has unconventional needs or wants to create a solution that works to the advantage and convenience of their own requirements will recognize that it’s kind of an adventure finding the right balance.