Smooth, uninterrupted streaming is the norm, the expectation – users automatically expect their online viewing experiences to be more fulfilling, curated, personal – and more on-demand – than anything the traditional broadcast TV experience provides. Streaming performance (whether live or VoD) and quality of experience are also baked into the expectation. The number of users and devices streaming video continues to grow exponentially as demands on network resources are bursting at the seams.
As is no surprise, the world’s media businesses are delivering more digital content, in more unique ways than ever before. And now more than ever, businesses are looking for ways to deliver that content quickly, reliably and at scale; but crucially at a cost that is manageable.
There once was a time that building your own CDN would have been unthinkable - complicated, expensive and not worth the hassle, considering that there were a number of well-known commercial CDN providers available who could make it easy to distribute content reliably across the geographies a company wanted to reach. CDN vendors offer the full package: hardware, software, network and so on, meaning that, for a long time, for most companies, convenience trumped other considerations.
Not so long ago and not so far away, the idea of building your own CDN was a complex, remote and expensive proposition, requiring more technical expertise than most companies delivering digital content wanted to commit when there were perfectly reasonable commercial CDN options available.