In the diverse Asia-Pacific (APAC) region, over-the-top (OTT) video streaming has exceeded growth expectations and become a compelling entertainment source for consumers across the entire region. According to recent research, OTT has hit critical mass. To strike while there’s still opportunity to make inroads in one or many of these markets, it’s time to tap into both regional content preferences and the technology that will enable future-proof OTT streaming.

As consumers, we expect to access any content we want on any device with within-millisecond-availability, playing on-demand. We don’t usually think about what is required technically to make this work. One of the biggest components in this equation is storage and the process of accessing selected content from storage to serve it. With massive libraries of both in-demand and long-tail content available, the challenges of high-performance, fast, available and consistent delivery are growing.