Now that the dust has settled on this years Anga Com, it is worth looking at some of the key trends that we saw on the show floor and how they might affect media businesses over the coming year.
The German television market is one of the most difficult in the world for new players to break into and for existing businesses to make new movements in.
There are a number of reasons for this, the first major issue being the strength of the public broadcasting industry in Germany. Free TV is still the dominant force throughout the region, meaning that the force of external innovation can be neutered, as it’s difficult to gain a foothold and make significant change.
A second major challenge to services looking to gain a foothold in the space is that the pay-TV space sees Sky as the absolute king, while streaming only services are all crushed under the combined weight of Amazon and Netflix - services so large with budgets so bottomless that they smother anyone else in the streaming arena.
The entertainment - and particularly television - landscape was undoubtedly ripe for disruption before streaming video became a fact of life. A number of consumer surveys from the last 20 years concur: Americans (in particular) hate their TV subscriptions, and moreover, hate the cable companies that offer them. Across multiple industries, year after year, cable TV and internet providers rank near the bottom of customer satisfaction polls.
Streaming has - no secret - picked up steam, and we’ve been talking about it and providing solutions to enable seamless, easy streaming for long enough that we’d (humbly) call ourselves experts. We’re here to help you avoid some of the pitfalls and challenges of implementing a robust infrastructure for streaming live, OTT and VoD content.