Video streaming has overtaken all other use cases in its digital dominance, accelerated by the challenges of stay-at-home orders in 2020. By 2022, about 79% of all mobile network traffic will be video, and the number of devices globally continues to proliferate. There’s no doubt that consumer habits and behaviors have shifted in the past five years to:

In the diverse Asia-Pacific (APAC) region, over-the-top (OTT) video streaming has exceeded growth expectations and become a compelling entertainment source for consumers across the entire region. According to recent research, OTT has hit critical mass. To strike while there’s still opportunity to make inroads in one or many of these markets, it’s time to tap into both regional content preferences and the technology that will enable future-proof OTT streaming.

When we discuss rethinking broadcasting in a streaming world, we all acknowledge that we’ve redefined what TV really is. It’s now a content-first, consumer-choice smorgasbord, and streaming companies -- whether digitally native streaming behemoths like Netflix, or latecomer niche players or broadcasters who didn’t realize the streaming wave was a tsunami -- exist to cater to them. 

Sometime during the 2020-21 Covid-19 pandemic, video streaming, which had already gained a foothold in terms of mass-market entertainment, took a big lead over linear TV. Consumers started cutting the cord en masse, as they’d long been predicted to do. A proliferation of digital-first content providers and robust streaming technology coupled with people being stuck in their homes for what felt like infinity created the perfect conditions for OTT video streaming to take what’s traditionally been the domain of TV broadcasters by storm.