When delivering video over-the-top (OTT), the internet is the principal highway for distributing this content. However, OTT streaming delivery requires something faster than what the internet offers in terms of how chunks/fragments are supposed to flow. Currently, publicly available wifi hotspots are the preferred networks for video consumption, but poor network infrastructure also leads to unbearable video buffering and latency.
With video content dominating the internet and companies of all types adopting serious streaming content delivery strategies, the time is ripe for a robust, high-performance streaming solution that provides key streaming outcomes: high volumes of video and other streaming content at the highest possible quality and best possible performance and speed for both on-demand and live video.
While the idea of the MCN (Multi Channel Network) might have burned bright but mostly fizzled out in the western hemisphere, they are thriving throughout much of the ASIAPAC region as an increasing number of businesses have come to rely on their talent to drive attention to their products and services.
We talk and write a lot about video streaming and how we can help companies achieve the vaunted trifecta of streaming performance: speed, reliability and flexible scalability. But aside from the ambitious descriptors, what do we actually mean when we talk about streaming when we break it down to its component parts?