A recent Strategy Analytics study, “TV’s Transformation: A Unified TV and Video Market Perspective”, predicts that consumer and advertising spend on TV and video is going to increase markedly - and that this increase, from USD 490 billion in 2017 to USD 559 billion in 2022, will happen in large part due to over-the-top services (translating, according to the research, into up to 90% of the growth).
The future of streaming - and of the internet itself - is video. We've been saying it repeatedly for a long time, and anecdotally, we see companies and organizations across industries adopting more video and using it in new, creative ways. Video has saturated the landscape.
Closing out the days of 2017, I asked some of my colleagues for their predictions heading into 2018 - where is technology going? Which current trends will continue toward the mainstream, and which will fizzle out as unsustainable? Are some buzz terms, such as edge computing, figuring into the future, or are they mere building blocks to bigger and better things?
Our recent webinar on live and OTT/on-demand video streaming brought up some frequently asked questions about using Varnish for streaming. I don’t think it’s an understatement to say that streaming - and enabling reliable, high-performance streaming - is a hot topic… so we’re going to address some of these questions here.