When we discuss rethinking broadcasting in a streaming world, we all acknowledge that we’ve redefined what TV really is. It’s now a content-first, consumer-choice smorgasbord, and streaming companies -- whether digitally native streaming behemoths like Netflix, or latecomer niche players or broadcasters who didn’t realize the streaming wave was a tsunami -- exist to cater to them. 

Today most internet content is multimedia audio and video. By 2020, according to the Cisco Visual Networking Index report, more than 80% of content on the internet will be streaming video. And much of this streaming content will be accessed via a host of different mobile devices. Nothing but growth happening here.