US election night news coverage during presidential election years are usually “event” TV, so attracting higher-than-normal traffic is expected. But 2020 has created what can only be described as a sustained spike in live video streaming traffic, as vote counts rolled in and revealed many states’ races too close to call. Traffic to news sites more than quadrupled. 

Is it ever too early to get your websites and applications ready for the holiday-rush of consumers and all the promotions and deals your marketing team will run in the lead-up to the craziness of Black Friday (the day after American Thanksgiving), the weekend after and the newer craze, Cyber Monday?

In the seemingly neverending US presidential primary season, today is seen as a near make-or-break day: Super Tuesday. A number of states go to the polls today, and even if the candidates for each party will not be decided quite yet, Super Tuesday often forces out the weaker candidates, that is, those who are running out of campaign money or who have not had a good showing in primaries leading up to and including Super Tuesday.