US election night news coverage during presidential election years are usually “event” TV, so attracting higher-than-normal traffic is expected. But 2020 has created what can only be described as a sustained spike in live video streaming traffic, as vote counts rolled in and revealed many states’ races too close to call. Traffic to news sites more than quadrupled.
When Dennis Elder, Newday’s vice president for Digital Development, contacted us last year the news sites he manages, including Newsday and News12, were experiencing challenges with capacity and speed. Dennis also had hopes that Varnish would be able to help accelerate the paid-content infrastructure on his sites.