US election night news coverage during presidential election years are usually “event” TV, so attracting higher-than-normal traffic is expected. But 2020 has created what can only be described as a sustained spike in live video streaming traffic, as vote counts rolled in and revealed many states’ races too close to call. Traffic to news sites more than quadrupled. 

Content providers often cater to global audiences when delivering streaming, news, e-commerce and gaming services. This makes tailoring content to specific locations crucial for delivering the best web experiences for their users. Being able to feed IP intelligence into content delivery operations means you can offer personalized, location-specific content experiences while managing global web traffic levels intelligently. Granular, location-based control over content delivery enables content localization, enhanced analytics and the ability to manage access and digital rights in line with national regulations and traffic patterns.

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