In the seemingly neverending US presidential primary season, today is seen as a near make-or-break day: Super Tuesday. A number of states go to the polls today, and even if the candidates for each party will not be decided quite yet, Super Tuesday often forces out the weaker candidates, that is, those who are running out of campaign money or who have not had a good showing in primaries leading up to and including Super Tuesday.

The US election season is fully underway with the first-out-of-the-gate events behind us.

What happens every four years and drives media traffic sky high?

No, this is not the windup to a joke with a lame punchline. Instead it’s a warning about how much your website traffic can spike when big news events – like the US presidential election results – occur.