Now that we’re starting to move beyond the hype around 5G and dig into what its introduction and eventual ubiquity will mean, we can see immediate and obvious benefits around fairly standard performance improvements, such as faster data speeds. Users will be able to, for example, download video faster on their mobile devices. This is great, but it’s not the seismic shift we’ve been promised.
The verdict is in: Americans are spending increasing amounts of time each day consuming different forms of media - a growing amount of it streaming video. Eleven hours a day, according to Nielsen - yes, you read that right: 11 hours. US adults are consuming media every day in one form or another for about two-thirds of the average adult’s waking hours, for those counting. Similar content consumption patterns hold true for audiences/users everywhere.
It might be reductive to explain in any great detail the difference between live/linear streaming versus OTT (over-the-top) or on-demand streaming. Most people reading this probably know the difference. That said, there might be people reading this who nevertheless want to learn more and may even be looking for help in implementing or optimizing their HTTP streaming solutions.
It seems like an eternity ago, perhaps, that the first live-streaming event took place on the internet back in 1995. And the technology, too, has moved swiftly to manage demand. Ten years after this pioneering streaming event, most internet traffic was HTTP-based and CDNs were quite common. In other words, finally the infrastructure reached the level of maturity that enabled high-performance streaming. HTTP is the closest thing we have to a universal transport protocol and also enables content caching - ideal for managing the multiplying audio and video content of which the web is increasingly composed of.