The verdict is in: Americans are spending increasing amounts of time each day consuming different forms of media - a growing amount of it streaming video. Eleven hours a day, according to Nielsen - yes, you read that right: 11 hours. US adults are consuming media every day in one form or another for about two-thirds of the average adult’s waking hours, for those counting. Similar content consumption patterns hold true for audiences/users everywhere.
It might be reductive to explain in any great detail the difference between live/linear streaming versus OTT (over-the-top) or on-demand streaming. Most people reading this probably know the difference. That said, there might be people reading this who nevertheless want to learn more and may even be looking for help in implementing or optimizing their HTTP streaming solutions.
It seems like an eternity ago, perhaps, that the first live-streaming event took place on the internet back in 1995. And the technology, too, has moved swiftly to manage demand. Ten years after this pioneering streaming event, most internet traffic was HTTP-based and CDNs were quite common. In other words, finally the infrastructure reached the level of maturity that enabled high-performance streaming. HTTP is the closest thing we have to a universal transport protocol and also enables content caching - ideal for managing the multiplying audio and video content of which the web is increasingly composed of.
A lot of activities go hand in hand with the annual Super Bowl, the final championship game of America’s National Football League. Probably most awaited each year - apart from the big game itself - is the advertising and a whole lot of video that accompanies the actual ads. Companies from across the spectrum of industries invest unheard of amounts of time and money in creating what they hope will be the most-talked-about, viral ad campaigns - showcasing their offer during this prime Super Bowl period (including before and after). Most of this content is video. Preparation for this year’s event, which takes place on February 6th, probably started even before last year’s Super Bowl took place. For advertisers and media companies - and those who enable and underpin the delivery of ads and media - this is a bit like their own Super Bowl.