A couple of weeks back, we wrote about e-commerce on mobile, and how important device-specific performance has become in terms of securing your users’ experiences and ultimately conversions. While this is key to e-commerce, it’s also important for any company doing business online.

With a myriad of web-enabled devices on the market, it is essential for businesses to have a deep understanding of what devices their customers are using. By implementing device detection, you get real-time insight on all accessing devices, which gives you a clear and detailed view into how your website looks on any device and lets you ensure that it works great regardless of device type or connectivity level.

According to a Cisco forecast, by 2020 global mobile traffic will bypass desktop traffic, projected to reach 30.6 exabytes, approximately 30 billion gigabytes.

In recent weeks, we’ve written a lot about mobile web performance and the importance of achieving content delivery on mobile that is at least as good as desktop delivery. Creating this parity - the seamless mobile experience - has been easier said than done, but it affects pretty much all businesses across industries that seek to facilitate business and operations and accommodate customers and employees however and wherever they are. And while these truths are universal - they do affect certain industries more than others (or rather more urgently than others).