As marketers, we've been trained and gained experience in creating cross-platform content that will reach and hopefully engage potential users and maybe even, if we're creative enough, go viral. We're using our budgets and creativity to develop multimedia, integrated marketing and advertising campaigns... but do we factor in the technical challenges involved in ensuring the delivery and performance of this content?
Companies across industries are facing the need to transform not just to digital but also to adapt to a diverse set of content delivery needs, which are constantly evolving. Our new partner, web traffic optimization experts, Cedexis, have described this evolution of content delivery strategies as moving from delivering content through external provider networks to becoming a more multi-CDN approach, to more do-it-yourself/private solutions or springboards for hybrid content delivery strategies based on the more specific needs of the user.
When Waoo, a content and fiber broadband provider in Denmark, needed to scale for their massive video content delivery needs and to create their own CDNs that could serve traffic both inside and outside their own network, they looked at Varnish Plus to help deliver fast and reliably.
Why did we create the Massive Storage Engine (MSE), how it works and who should be using it?