OK, fine, not for free per se, but using bandwidth that you’ve already paid for.
This year we're co-exhibiting with our partner Cedexis at the NABshow in Las Vegas, 2017!
A lot of activities go hand in hand with the annual Super Bowl, the final championship game of America’s National Football League. Probably most awaited each year - apart from the big game itself - is the advertising and a whole lot of video that accompanies the actual ads. Companies from across the spectrum of industries invest unheard of amounts of time and money in creating what they hope will be the most-talked-about, viral ad campaigns - showcasing their offer during this prime Super Bowl period (including before and after). Most of this content is video. Preparation for this year’s event, which takes place on February 6th, probably started even before last year’s Super Bowl took place. For advertisers and media companies - and those who enable and underpin the delivery of ads and media - this is a bit like their own Super Bowl.
Companies across industries are facing the need to transform not just to digital but also to adapt to a diverse set of content delivery needs, which are constantly evolving. Our new partner, web traffic optimization experts, Cedexis, have described this evolution of content delivery strategies as moving from delivering content through external provider networks to becoming a more multi-CDN approach, to more do-it-yourself/private solutions or springboards for hybrid content delivery strategies based on the more specific needs of the user.